buyitdirectgroup.co.uk

BuyItDirect (BID) was growing fast but their site at the time was dated in design and the content wasn't relevant, it was built on an outdated system that was difficult to update. But mostly it didn't reflect the growing business or its brand values. This made it difficult to appeal to potential employees, investors and made it hard to build trust with customers.

I was tasked to work with a Brand Manager and Copywriter to redesign and implement a new repsonsive website using the in-house CMS and new branding.

• Strengthen the BuyItDirect brand;
  Show off the brand values, the people and the direction the company was going in to increase confidence in potential investors and potential employees.
• Transfer the website to the in house CMS;
  The new site needed to be easy to update especially by users outside of the design and development team (such as HR).
• Create consistent consumer experience;
  The company had recently had a rebrand, it was important all customer touch points were aligned.
• Create a responsive site;
  It was important the new site was suitable for all device types.
• Increase content relevancy;
  Due to being on an outdated system that few people had access to or knowledge of how to use. A lot of the content on site is outdated and not fit for purpose. The content needed updating.

The site was designed using Adobe Suite and created using Bootstrap and BID's in-house CMS meaning changes could be made at anytime. The previous site was that old and neglected it had no analytics but the new site now hosts job vacancies and gets a few thousand visitors a month.

This is my favourite project to date. I was really happy with the end product. During the project I had the opportunity to influence the new branding as it wasn't completely set in stone at the start of this project, with some of my design decisions being used to shape future designs. Unfortunately it is a few years old and the company is wanting to refresh the site again.